Blog #8

In today's society the producers have to keep up with the ever changing society. One major change is the way they keep audiences watching. In shows such as American Idol or Survivor they wait until the very end of the show to reveal who made it on or who is going home. The purpose of this is to keep the viewers to stick it through the commercials so they don't miss the final result. In today's society people will do just about anything to avoid watching commercials whether it be changing the channel or getting up to go do something. If the advertisers want to be successful they need to figure out what the consumers dislikes are about advertising and figure out a way to hook a viewer, to stay on that pacific channel. My opinion sways both ways for telling the viewer how long the break is. One point, maybe that the consumer will change the channel for close to exactly that time because they will actually know how long the actual commercial break is. It also could make the viewer feel there is no point in getting up or turning the channel so it could benefit the advertiser. In both cases it's a good way to make the viewer feel if they do change the channel they could miss the show!

Blog #7

Due to the variety of topics I am able to talk about I feel it is very appropriate to talk about advertising T.V. commercials. After doing countless of advertising worksheets and learning many of the techniques it has become more clear to me. Now having the knoweldge of what the advertisers attempt to do for a good commercial. It has made it obvious to me that most commercials are so one-sided that it is annoying! If the public/consumers were better informed about commercials, it would set a higher standard for the advertisers. People would understand the behind the scenes work done and actually be able to determine their wants from their needs. With the consumers be better informed it will cause the advertisers to have complete truth in their product. In the society we live in today, it is easy for advertisers to blind the truth, Which, in turn, creates a false/ideal product. In conclusion, in the market society we live in today, consumers need to be better informed/ take media literature with Mrs. Sheldon!